Mobile App Development

Mobile Apps Usage and Development Statistics in 2023

Nov 15, 2022 Admin Mobile App Development

Did you know?

There are currently 2.1 million iOS apps and 2.8 million Android apps available. By the end of 2025, mobile devices will be used by more than 70% of the world's population. This suggests that a huge selection of mobile devices and apps will be available for download.

Tech industry leaders are being inspired to innovate in mobile technologies by the rapidly rising adoption rate of digitally native business mobility solutions. And this will undoubtedly create a wealth of opportunities for companies to stand out in the market.

The industry for mobile app development has had a meteoric rise due to the rising demand for mobility solutions and consumers' desire for instant access to everything. The necessity for innovation in the mobile app market is illustrated by the numbers that follow.

number of smartphone users worldwide

Android vs. iOS Mobile Device Users

  • Global Marketplace: Without a doubt, Android mobile users dominate the market with 72.2% of the global market share when there is competition between Android and iOS mobile phones.
android vs ios mobile device users
  • US Marketplace: If we compare the number of iOS and Android mobile device users in the US, we find that iOS has a larger market share (57% of iOS mobile users).
android vs ios mobile device users
  • UK Marketplace: Both the iOS and Android markets are in intense competition with one another in the UK smartphone market. In the Q3 2020 survey, 53% of mobile users were using Android devices, whereas in the Q3 2021 survey, 51.6% of users were using iOS devices and 47.8% were using Android devices.
android vs ios mobile device users

Smartphone Usage

When you look around you in public, you'll see that everyone is actively engaged in some form of mobile activity. In 2021, the typical individual checked their smartphones for 4 hours and 23 minutes daily, according to research. The time spent using mobile applications is anticipated to rise by 4 hours and 35 minutes by 2023 as they become more commonplace. Additionally, a typical smartphone addict looks at their device's screen 262-250 times every day, or less than 5 minutes. This rise in extensive smartphone use is being driven by the digitization of financial, retail, and management services as well as the accessibility of enjoyable content.

mobile apps revenue 2014-2023

Mobile App Development and Download Statistics

It is important to bring up the concepts of Android and iOS apps, as well as the Google Play Store and App Store, when talking about mobile app development and download statistics.

Google Play Store

Google is the most dependable and often utilized platform by a large worldwide audience for even the simplest search queries. Over 2.65 million Android apps with 494K+ publishers were identified by the community in the first quarter of 2022.

Although Google Play Store is removing low-quality & spamming apps from the store – its application numbers are rising every day. The Google Play Store gets updated with around 3,739 new mobile apps on a daily basis! These increasing app numbers have made Google Play Store the biggest mobile app store in the world.

With such increasing Google Play Store app numbers, at the latest, its app download rate was noted as around 111.3 billion, which was around a 50% of increase from the 2016 app download rate.

The SensorTower has projected a rise in the Google Play Store users’ spending on apps from $53 billion (in 2022) to $60 billion by 2023.

number of apps in google play store sensor tower app market forecast 2019-2023

Google Play Store revenue 2023 projection by region wise is as follows:

google play store revenue 2023

App Store

The Apple App Store is the second-largest app store after Google Play and has a multi-regional user base. The section above titled "Android vs. iOS Mobile Device Users" contains this information.

With 724K+ producers worldwide, there are currently 2.11 million iOS mobile apps available in the App Store. The majority of the apps in the iOS app store are not games, making up a total of about 221,666 games. According to the most recent Statista poll, 36,000 iOS mobile apps will be made available globally through the App Store by June 2022.

app store revenue 2013

Also Read: App Development Cost: 8 Hidden Costs of Mobile Apps & How to Handle Them

Mobile App Growth Affecting Factors 2023

You now know that mobile apps account for about 90% of the time spent by smartphone users. You might also be interested in learning what drives smartphone users to stick with their preferred mobile app. You could use the information from this study to improve the productivity of your mobile app solution.

1. Attractive Mobile App UI/UX Designs

The UI/UX design trends for mobile devices are the most dynamic. The success of your mobile apps is increasingly dependent on the UI and UX designs for mobile devices, which have made significant advancements in recent years. As a result, there is growing market competition for the finest mobile app UI and UX to guarantee the highest user retention rate.

2. Best Performance

Any mobile application must have the optimum performance in terms of quicker and error-free operations. Consumers of mobile apps want them to suit all of their needs, consistently release new updates, and offer a gratifying app experience in today's fast-paced world.

3. Platform Dedicated Audience

You are well aware that due to their strong user base retention rates, the Android and iOS platforms have the highest audience count by region. So it's important to make a sensible choice when developing your app. You are also aware of the costs associated with creating mobile apps for iOS and Android, with iOS app development prices being a little higher.

On the positive side, creating cross-platform or hybrid mobile apps can result in phenomenal revenue generation. This approach allows you to make money from all app hosting platforms and is less expensive than developing native apps.

You could be inspired to create your mobile application after learning about mobile app development and business revenue creation. What kind of app development is involved, do you know? Which type of mobile application are you planning to create? Please let us help you make your research easier.

The most popular categories on the Google Play Store and Apple App Store, according to the study, are listed below:

For App Store:

popular categories in the app store


For Google Play Store:

google play android app categories


You can create the most revenue-generating mobile app by using these industry types and mobile app ideas. Refer to the mobile app statistics and development suggestions below for more in-depth information.

1. Social Media Apps

Social media apps quickly gained popularity, including Facebook, Twitter, and Instagram. The use of social media platforms for networking, entertainment, and marketing has become an essential aspect of our lives. Did you know that 90% of people spend 4-5 hours per day on social media?

social media users worldwide per network


Without a doubt, the time spent on social media platforms by the global digital userbase has doubled as a result of short social media videos, shorts, reels, etc. What kinds of social media platforms fall under that?

2. Messaging, Chat, and Video Calling Apps

Apps for video calling and online messaging have facilitated global communication. People who reside in remote areas can now communicate in real-time utilizing such online chat programs by connecting over the internet. Their use across the globe has increased dramatically now that all online chat programs provide HD video calling. We are all aware that the first service that comes to mind when considering an online real-time messaging application is WhatsApp.

popular global mobile messenger apps


3. Video Streaming Apps

Everyone needs entertainment occasionally. And why wouldn't we want to use it when we have access to movies, TV shows, and documentaries from around the world in a single app? Speaking of Over The Top (OTT) Services or online video streaming apps, the ones we use the most frequently are platforms like YouTube, Disney+ Hotstar, Netflix, Amazon Prime Video, AppleTV+, etc.

revenues generated by subscription services


According to Statista, the OTT marketplace revenue was last estimated at $121.61 billion in 2019 and is anticipated to increase by 11.6% annually to reach $275.30 billion by 2022 and $476.60 billion by 2027. In 2022, the user penetration ratio will be approximately 35.7%, and by 2027, it is anticipated to increase to 44.1%.

4. Financial Apps

Global mobile consumers prefer financial apps above other types of apps, according to statistics provided by online video streaming firms. Six out of ten consumers, according to a poll, prefer to manage their finances using online finance apps. In the upcoming years, it is anticipated that more people will use electronic transactions as they become more comfortable and accessible.

5. On-Demand Apps

The number of users of apps that offer on-demand services has significantly increased since the COVID-19 pandemic, particularly in those that facilitate online booking (for hotels, services, etc.), online shopping, food and grocery delivery, and other services.

on demand app economy spending


By 2025, its on-demand apps income will total $335 million due to the numerous applications and rising popularity of on-demand services.

6. Gaming Apps

Whether it's well-known card games or war games (PUBG, Fortnight, etc.), we all enjoy playing mobile games to pass the time when we're bored. The gaming industry has a big, loyal user base all across the world.

The income generated by the mobile gaming sector in 2021 was estimated to be $180.3 billion, an increase of 1.4% or more over the previous year.

Final Thoughts

The desire for mobility is growing, and as a result, the development and usage of mobile apps will soar in the next few years. The combination of traditional mobile apps and Web 3.0 technologies will fundamentally alter how users interact with mobile apps in terms of performance, security, and user experience. That concludes our discussion of mobile app growth figures and trends for 2023 and beyond.

Even though the majority of these developments are either under study or have already begun, it's crucial to remember that this sector can be unpredictable. As a result, we strongly advise that you keep up with the most recent app data to comprehend how users interact with them and how you can use this information for your company.

Appicial, a global iPhone app development company in India, has a track record of providing specialized mobility solutions to more than 400 clients in 30 countries.If you are interested in creating a mobile application development, contact Appicial's innovative team of developers. So call us right away at +91-886-021-3347!




Author's Bio

Vinay Jain Grepix Infotech
Vinay Jain

Vinay Jain is the Founder at Grepix Infotech and brings over 10 years of entrepreneurial experience. His focus revolves around software & business development and customer satisfaction.



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