Mobile app marketing refers to the process of promoting an app to its target customers and creating more engagement and retention for users who are already using that app. Mobile app marketing is as old as the mobile app industry and has risen in popularity because of the increasing demand for smartphone apps. While the popularity of mobile applications continues to roll on, companies are leaving no stone unturned in scaling their business through their well customized mobile apps. There is no point in creating a mobile business app just for the sake of having it. Modern-day companies have recognized this fact well and are often seen rethinking their mobile app marketing strategies.
While some years from now, companies would get their app developed and promoted using traditional marketing channels, today it’s a different story altogether. Immense competition and rising customer expectations call for businesses to put some serious thought and resources into marketing their apps.
According to a recent survey, about 40% of users download applications based on search results and suggestions given by app stores. Hence, it is vital to ensure that your app is well optimized for acquisition. The use of targeted keywords in app names and descriptions is important to improve SEO and visibility rankings. You can even use search ads that can help you escalate your app downloads. These ads pop at the exact time a user is searching for a relevant app and hence can instantly boost your app visibility.
No matter how much effort you put in marketing your apps, do not forget that the task is never complete. Mobile app marketing is an ongoing process that should continuously be revamped, updated, analyzed with market fluctuations. Keeping your customers hooked to your app is an art and that requires considerable time and effort. Be creative and try to stand out among the crowd, which is essential for the survival of your app in the present era of cut-throat competition. App Store Optimization (ASO), social media ads, push notifications and in-app messaging are some of the app marketing techniques trending these days.
Our App marketing strategy is custom-made according to the client's requirements, market and audience. We will help you with the promotion of your app to get more downloads and new customers. Our standard app promotion strategy includes the following things:
Keywords are the second important ranking factor for an app store. By researching and adding relevant keywords to your app, we will ensure that your app is easily visible to your targeted audience and search engines. Our Keyword optimization strategy involves finding and inserting the targeted keywords at all the right places in your app, including app Title, Description, Content, Image Tags, etc.
Your app description gives an idea to your users about your app, including its features, uses, purpose, etc. It should be written in a way that clarifies your motive behind the app and shows end users how it can be helpful for them while at the same time avoiding over-promotion. Our app strategy involves description optimization with the right content and keywords.
The Title is an essential part of any app. This is the first thing that people notice when checking your app. Most of the users determine the relevancy of an app by its Title. So, your mobile app Title must be strictly relevant to what your app is offering and possibly has your brand name along with the target keyword. Our app optimization strategy includes reviewing and updating your App Title to make it more user and search friendly.
Better app ratings/reviews result in a higher number of downloads. Many app developers and owners now think that there is not much one can do about app reviews and ratings because the user shares them. But that's not exactly true. It's all related. App reviews are based on user experience. The reviews and rating of your app can be optimized by improving the user experience and giving timely solutions. That's how we do it.
App Rating & Reviews
Another essential thing for App Store Optimization is optimizing the design, images, logo, graphics and screenshots of your mobile app. When uploading your app to the App Store (or Play Store), you add a logo and screenshots to help people understand how the app works. Our marketing team in India will optimize all your app images, app logo and screenshots for quality, relatedness and appearance.
App UI Design
Besides the App Store optimization of your app, App Promotion Company will also promote your app via many other channels, including social media, blogs, website, forums, etc. to ensure the maximum reach and visibility for your mobile application. Besides that, we will also build high-quality, natural links to your app from the various authority resources in your niche.
HERE WE DISCUSS OUR MOBILE APP MARKETING PROCESS. OUR MOBILE APP MARKETING PROCESS INCLUDES THE FOLLOWING THINGS:
First, we research the target audience and market to determine your audience's wants and whether your app is good enough for them.
After researching where your app lacks, we optimize it for content, navigation, design, etc., to optimize the overall user experience.
We make your app more popular among its target audience and in the online space through off-page marketing strategies.
We will improve the App Store ranking of your mobile app through effective social promotion, content, email marketing and influencers.
We optimize existing app reviews by making necessary changes in the app and inviting more reviews from new users.
Appicial is a leading app marketing agency based in India committed to increasing the reach and popularity of your mobile apps to bring your more business.
Custom-made app marketing strategies to fit any specific needs of different clients.
A dedicated team of marketing professionals providing top-quality services to our clients worldwide.
We continuously use the latest app marketing tools and technologies to provide the best ROI for all mobile client applications.
We have years of experience in the development and marketing of Android, iPhone mobile apps across the globe.
We provide the perfect balance of competitive pricing & uncompromising quality and ensure to charge the lowest in our segment.
We provide the flexibility of choosing the best-suited hiring model fixed or hourly based to all our clients.