How to Launch Your Taxi Business Like Yassir

March 10, 2024 Admin Taxi App Development

In an unexpected development, the authorities of Casablanca have announced that the operations of the mobile application Yassir are considered illegal within the city. The official announcement, disseminated through Moroccan state media, clarified that the company had not received any authorization to operate public transportation services in Casablanca. Moreover, the statement included warnings of potential sanctions against both the company's personnel and affiliated taxi drivers.

Yassir, a night-time taxi service app, was founded in Algeria in 2007 and has since expanded its operations to include Tunisia, Algeria, and Morocco, covering major cities such as Tangier, Agadir, Marrakech, and Rabat. The company initiated its Casablanca services in October 2019, making the timing of the local authorities' declaration, 14 months post-launch, particularly puzzling.

Launching a taxi business in the current digital age can be an exciting venture, especially if you're aiming to replicate the success of platforms like Yassir, which has made significant inroads in regions where digital services are rapidly expanding. Yassir combines technology with local market understanding to offer convenient, reliable, and accessible transportation services.

Launching a taxi business akin to Yassir's successful model involves a strategic blend of market research, technological innovation, and localization to cater to specific urban mobility needs. Ensuring legal compliance, developing a user-friendly app, and managing a quality fleet are foundational steps. Emphasizing customer service, adapting to market trends, and focusing on continuous improvement are key to exceeding customer expectations. With a focus on localizing services to fit the unique cultural and logistical landscape of each market, entrepreneurs can create a service that is not only competitive but also deeply integrated into the fabric of urban transportation, promising a sustainable, reliable, and accessible taxi business model.

Why Launch a Ride-Sharing Service like Yassir in France?

Launching a ride-sharing service like Yassir in France offers a compelling opportunity due to the country's unique blend of urban density, environmental consciousness, and technological readiness. France's bustling cities, such as Paris, Lyon, and Marseille, are constantly seeking innovative solutions to reduce traffic congestion, lower carbon emissions, and improve urban mobility. A service like Yassir, known for its adaptability and user-friendly platform, can cater to these needs by providing efficient, affordable, and reliable transportation options.

Additionally, the French market is receptive to digital innovations, making it an ideal environment for a tech-driven ride-sharing service. By tapping into France's commitment to sustainable development and leveraging the growing preference for shared transportation modes among the French population, a Yassir-like service can not only thrive but also contribute significantly to the country's transportation ecosystem, offering a greener, more connected urban mobility solution.

How to create taxi app like Yassir in France

Here's how you can start a taxi business that follows in Yassir's footsteps, focusing on strategic planning, technological integration, and localized services.

Understand Your Market

Before diving into the taxi business, conduct thorough market research to understand your local transportation needs, competition, and regulatory environment. Identify gaps in the current market where a service like Yassir could excel, whether it's offering more competitive pricing, better service quality, or tapping into underserved areas.

Legal and Regulatory Compliance

Navigating the legal landscape is crucial. This involves registering your business, obtaining the necessary licenses, and ensuring compliance with local transportation laws and regulations. Different regions have varying requirements for taxi services, including insurance, vehicle standards, and driver qualifications. Ensuring full compliance not only legitimizes your business but also builds trust with your customers.

Technological Backbone

The core of Yassir's success lies in its technology. Develop a robust, user-friendly app that facilitates easy booking, tracking, and payment processes for your customers. Your platform should include features like real-time GPS tracking, fare estimates, driver ratings, and user profiles. Investing in a reliable IT infrastructure and continuously updating your app based on user feedback will keep your service competitive and responsive to market needs.

Fleet and Driver Management

Your fleet is your most valuable asset. Decide whether to purchase, lease, or partner with existing vehicle owners. Ensure that all vehicles meet safety and comfort standards. When it comes to drivers, rigorous selection and training processes are essential. Conduct background checks, provide customer service training, and ensure they understand how to use your platform effectively. Encouraging professionalism and courtesy in your drivers enhances customer satisfaction and loyalty.

Localize Your Services

One of the keys to Yassir's success is its ability to localize services to meet the specific needs of each market it enters. This could mean offering different vehicle types that suit local preferences, providing in-app language options, or integrating local payment methods. Understanding and adapting to cultural nuances and consumer behaviors in your area can significantly impact your business's success.

Also Read: France's Top Taxi Apps: Revolutionize the Travel Sector

Marketing and Branding

Develop a strong brand identity and a strategic marketing plan to promote your taxi business. Utilize social media, local advertising, and partnerships with businesses and events to increase visibility. Offering launch promotions or loyalty programs can attract initial users and encourage repeat business. Remember, word-of-mouth is powerful in the transportation industry, so ensuring high-quality service is paramount.

Customer Service Excellence

Prioritize customer service by making it easy for customers to provide feedback and by quickly addressing any issues or concerns. A responsive and courteous customer service team can turn a negative experience into a positive one, building customer trust and loyalty.

Continuous Improvement

The transportation industry is dynamic, with constantly evolving customer expectations and technological advancements. Regularly assess your business performance, solicit customer feedback, and stay informed about industry trends. Being adaptable and open to change will help you stay ahead of the competition and grow your business.


In conclusion, launching a successful taxi business in the vein of Yassir requires a multifaceted approach that marries cutting-edge technology with a deep understanding of the local market dynamics. As a taxi app development company, we stand at the forefront of this exciting journey, ready to empower entrepreneurs with the tools and insights needed to navigate the competitive landscape of the taxi industry. By focusing on quality fleet management, exceptional driver and customer service, and ongoing adaptation to industry trends, your business can not only replicate the success of models like Yassir but also carve out its own niche in the evolving urban mobility ecosystem.

Launching a taxi business like Yassir involves combining technological innovation with a deep understanding of the local market. By focusing on legal compliance, developing a user-friendly app, managing a quality fleet, localizing services, and prioritizing customer satisfaction, you can build a successful taxi business that meets the evolving needs of urban mobility. Like Yassir, the key to success lies in not just meeting but exceeding customer expectations with reliable, accessible, and quality transportation services.

Let us be your partner in this venture, leveraging our comprehensive app development and market analysis capabilities to launch a taxi service that is efficient, reliable, and beloved by customers across your target markets. Together, we can redefine urban transportation, one ride at a time.

Author's Bio

Vinay Jain Grepix Infotech
Vinay Jain

Vinay Jain is the Founder at Grepix Infotech and brings over 12 years of entrepreneurial experience. His focus revolves around software & business development and customer satisfaction.

Back to blog list
white label taxi app development Overall client rating is 5 out of 5 for Appicial by 100+ clients.
Copyright 2024 © Grepix Infotech Pvt Ltd. All rights reserved.
white label taxi app